Bitesize training courses → Sales courses → Establishing the need
Training course:
Establishing the need
Two hours • In-person or remote • 4-15 participants
About this bitesize training course
Set yourself up for broader, deeper, more valuable conversations by fully understanding your customer’s needs.
Learn a questioning framework to maximise the limited time that customers invest with salespeople. Learn to truly listen to what your customer is and isn’t saying, and question further. Identify even more opportunities and have the knowledge to present additional value tailored to your customer’s needs.
Participants in our bitesize Establishing the need training course will learn to:
Understand the difference between a customer need, want and desire
Truly listen to your customer, without your mind wandering or thinking of your next question
Use a questioning framework to identify different degrees of need (and value)
Ask pain and gain questions to build your customer’s urgency of action
Ask high value questions to elicit quality information in a limited timeframe
Define your customer’s vague needs (e.g. ‘quality’, ‘service’ and ‘good price’) and prioritise them
Key details
this bitesize training course is two hours long and packed with useful concepts
designed for groups of 4 – 15
delivered by an expert trainer at your workplace, or virtually
interactive, with plenty of exercises that get people talking
customisable, to connect with your organisation’s values
“Each and every time, the BiteSize service is great, leaving me confident I am going to get a great product, and my employees get what they need from a range of fab facilitators.”
Talent Manager, Insurance Company
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“Everything BiteSize Learning has delivered for us over the past year has been fantastic. The trainers have been exceptional, and the sessions have gone down really well. I’m really happy to recommend them.”
Julie Hyett, UK Talent Lead, Aon Risk Solutions ★★★★★
Training made easy, the Bitesize way •
Training made easy, the Bitesize way •
All killer, no filler: our training sessions are crammed with high-value insights, and perfect for busy teams.
Live & interactive: real change doesn’t come from half-heartedly skimming through e-learning. We believe in bringing people together, to deliver memorable, engaging training experiences with learning that sticks.
Expert-led: all our sessions are designed + delivered by experienced specialists in L&D, HR and leadership coaching.
