Bitesize training coursesSales coursesSelling the value

Training course:
Selling the value

Two hours • In-person or remote • 4-15 participants

About this bitesize training course

Stop giving away discounts and lowering your price.

Learn to sell the value of your solution, tailoring it to your customer’s specific needs and their four degrees of value. Prove, in financial and emotional terms, how you can add value to them, their business and their customers.

An ideal companion course to ‘Establishing the Need’, ‘Objection handling’, or as a standalone course, to help your staff sell the value of your tailored solutions.

Participants in our bitesize Selling the value training course will learn to:

  • Tailor their solution to the customer’s needs using their language

  • Communicate the benefits and value of the solution

  • Sell all four degrees of value, linked to the customer’s four degrees of need

  • Communicate, demonstrate and prove the value of the solution using the customer’s value terms

  • Use positive, powerful and persuasive language to communicate the value of the solution in a positive light

  • Sell on value, not price

Key details

  • this bitesize training course is two hours long and packed with useful concepts

  • designed for groups of 4 – 15

  • delivered by an expert trainer at your workplace, or virtually

  • interactive, with plenty of exercises that get people talking

  • customisable, to connect with your organisation’s values

Build your own programme with these related courses

“Everything BiteSize Learning has delivered for us over the past year has been fantastic. The trainers have been exceptional, and the sessions have gone down really well. I’m really happy to recommend them.”

Julie Hyett, UK Talent Lead, Aon Risk Solutions ★★★★★

Training made easy, the Bitesize way •

Training made easy, the Bitesize way •

All killer, no filler: our training sessions are crammed with high-value insights, and perfect for busy teams.

Live & interactive: real change doesn’t come from half-heartedly skimming through e-learning. We believe in bringing people together, to deliver memorable, engaging training experiences with learning that sticks.

Expert-led: all our training courses are designed + delivered by experienced specialists in L&D, HR and leadership coaching.